Process
How a project comes together.
Four chapters, always in this order, always with the same two founders.
How we work
Four chapters, one continuous make.
Every project moves through the same four scenes. Keep scrolling and watch each one take over from the last.
Chapter 02
Shape the idea
Sketches, models and honest conversation. We test nine directions on paper before anything is made, so the tenth is the right one.
Chapter 03
Make it properly
Craft is a schedule, not a mood. Every typeface is tested, every frame is drawn, every file is named by a person who has to open it later.
- 9directions tested
- 3rounds of critique
- 0surprises
Chapter 04
Fire it.
We launch with you, stay for the first ninety days and hand over everything: files, systems and the reasoning behind them.
Life in the studio
A day that respects the rest of your day.
No heroics, no pointless meetings. A rhythm we actually keep.
A typical day
- Coffee, then a fifteen-minute stand-up
- Making: calendars are blocked until lunch
- Lunch together on Tuesdays and Thursdays
- Critique, reviews and the conversations that need a wall
- Write down what you shipped, then stop
What comes with it
- 4-day weeks in August
- $2,000 learning budget
- Free pottery on Fridays
- Private health cover
- 20 weeks parental leave
- A studio retreat each year
What we believe
We believe good work is made slowly, by people who listen first, draw second and fire last. We would rather make fewer things, with better hands, that 
hold up longer than their owners expect.
Ready when you are.
We start with a paid two-week discovery and a fixed price.